On a presentation I saw on wednesday, there was a slide where it was written, "Don't buy user research, if you are not willing to use the information on the product development"..
I found a clip of Dan Shaffers presentation How To Lie With Design Research on Mobile Observations. It had a kind of similar message. The key point was maybe 'Most companies are looking to have their ideas validated anyway. So why waste your budget on field research. -Just do it in the Google.'
I can't help wondering, does this tell more about clients or designers.
<5mins
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