Sometimes doing a really good work can end up ruining the rest of the process. Lately I been pondering how to open up this paradox with an example. This might not be the best of examples, but I promise to discuss this issue further in the next post about What hit Nokia.
If I ever got an assignment to develop a better porridge, I would probably consider rinse-ability as one of the most important issues to solve. Likely I would find it as a pain point in user research and likely that would be something what I could develop and the management would like it because it could be easily measured..
People might appreciate actually more organic, unprocessed flakes.
But that wouldn't be my business - so most probably I'd end up overdoing and ruining the whole point of eating oat porridge.