Blog is on pause, but please do enjoy my tweets :)
Design for not-in-use
When do you actually see your newly purchased OBH soda maker looking like this? -The machine stays unused 99% of the time looking like it's literally missing parts. Only time you actually keep the bottle attached to the machine is when you make the soda. And that's actually when all other functions (like attaching the bottle instead of good looks) are critical components in creation of the user experience.