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Timer for engine heating

Time to plug your Toyota into winter-AC.
My first encounter with my current heating timer was filled with amaze. Is this the most perfect example of design and mechanics not working together or is this the example of what happens when R&D hasn't used any UX-input.

Is it really so that nobody figured that I most probably want to toggle the power for NEXT few hours, and not for the past.
Secondary scenario would be that I come from work at afternoon, and want to set the heating on for the next morning. This would mean that the mysterious opening should be a bit wider, to reach times at the range of 15 hours. Now the hours available for settingare between 18-24 hours.

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