Nervous System is a magnificent company. They manage to combine three highly appealing trends and form beautiful products as end result.
1) Personalization: Enabling user to modify the design or make completely unique design to make product truly personal via intuitive user interfaces.
2) Biomimicry: Combining nature and digital by basing the designs on patterns found in nature. If you think about it Now - there's no better foundation to build algorithmically formed designs.
3) Using 3D printing as manufacturing method to accomplish all this.
Check some of their videos or try their modelers and enjoy :)
Growing a Hyphae Lamp from Nervous System on Vimeo.