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Legos - after long time

The christmas came early this year. I ended up to toy shelves and bought a box of technic Legos.

It seems that the prices have gone down, which is nice :) Competitive pricing is necessity for Lego, after they have lost the competitive edge what they used to have 15 years ago. Now after some years and seeing some rationalizing actions in companies it is interesting to see how profitability crisis in Lego has affected to the product itself.
-First disappointment was the package. No change of peeking in and looking all the interesting new parts. This one was glued closed. To open the box, I had to brake the front. Although this probably saves several cents, I personally would have considered different direction. One of the problems with legos is that you might want to keep them safe and possibly in boxes. In this respect the old boxes were more trustworthy.
Update 1) Actually markings on the package led me tear away the Hinge of the package. The tape which was closing the package on the front wa not marked clearly. And attached illustration about the rip seal was lightly dubious.
-Another eye catching thing was that instead of separating different sized part into pits on a box, the package included several plastic bags, including various parts, possibly coming from different plants or lines, but including parts not considered to belong with each other.
-But the best part is that there's a huge amount of new parts which I wanted to create already when I was ten (still dreaming to be a lego designer some day;)

This also creates a sociological test. -For kids, building legos is considered to be way more constructive than playing video games. When a grown man leaves battle on the tv-screen and starts to play with legos as recreation it will be interesting to see how people around value the change.
Update 2) Legos are not considered important for grown person, thus building those is considered as escapism in a relationhip ;)

1 comment:

Jaakko said...

For some reason I also play with legos nowadays ;) I am already waiting what joulupukki brings to us... Btw, we have legoland about 30 km from us, welcome!