Not only that at some point I had spotted that the company might use some design thinking, but in the end because my good friend and extremely talented designer Mikael Heikkilä got the position.
I have been eagerly waiting to see the results of his design efforts and it really starts to have an effect on the brand previously known for OEM manufacturer.
I just replaced original Specialized grips with these Endorfin 3D grips.
I love the tiny detail and the caring thinking in how he has marked the left and right as well as the up directions. Marking these directions means that I can push them with ease and confidence to the bar and that just makes me feel good. -A feeling that is sometimes hard to justify in the R&D meetings, but makes a significant effect on the customer.
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