When analysing how to make a design for young women, that delivers the message about the ultimate performance - one usually get's lost.
Why is it so natural to express the performance and qualities for men? -Just draw the headlines on the paper and make it look functional piece.
Is it really in our DNA so strongly?
-We see a good pair of tits and we have a positive attitude on the content.
-Girls see amazing shoulders and they are open for a guy to tell more of himself..
Designing for women can be close to trying to hit a girl. You need to make your stand, claim your opinions, prove your usefullness, act according to expectations, be transparent on your deliveries and be -last but not least- adorable.