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Chocolate -out of the- box experience

High quality chocolates are often packed into a cardboard boxes. The orientation of the chocolate bar might be a relevant factor in paper packaging, but box offers a possibility to improve the user experience.
These boxes are often opened from the bottom. And after the opening, the bar lays on the premium looking folio -upside down.
Manufacturer could turn the bar around, thus facing up for customers delight and to show the high quality surface of the chocolade instead of the bottom..

1 comment:

Jaakko said...

;) Good point! I need to check local chocolate choises here in Germany if somebody has noticed this one already... Toblerone?