How much does Nordea value private customers

Web page design follows the same rules of placement priorization and click counts as mobile UI design does. For a bank web page, a netbank access might be the Most used feature for Most of the customers - which would mean that it should be highly visible and require only one click..

Todays example is from Nordea. If you try to find a netbank access from the front page of Nordea banking services, you can easily evaluate how important a private customer really is for Nordea.


Really. -Do find the right link from the first pic!

The second picture illustrates further, just How important you are..

Screenshots: Nordea website 14.4.2009

*Edit 15.4.2009*
As Nordea pointed out today, the site I'm referring is the business site as .com end should have told me.. Following picture illustrates how web access in private banking site (.fi) is shown. It still requires two actions..