Recloseable paper packaging

This is my regular ice-cream purchase from my next door shop. -It's not that I would like Dajm That much, but I buy it because of it's packaging.
It's unbelievable to see the amount of plastic waste in my bin nowadays. Everything comes in plastic, like ice-cream. That is, if you don't want to use the old fashioned paper-wrap that is super ecological, but a mightmare to reclose.
This package on the other hand, is paper and is easy to close tightly after taking some :)
-Can it really be that plastic is cheaper or why the vast majority of ice-creams are encased by plastic?