flight patterns from Charlie McCarthy on Vimeo.
The installation concists of three oil paintings made on polycarbonate plates. All three plates present a yellow silhuet female figure. Figure is leaning forward, like out of the painting. There is also something weird in the figure. Behind the figure to both sides, there is paddle like forms sticking out and the figure seems to be holding some kind of sticks in her hands. Her ball shaped wide skirt makes annotations to past. To the time already lost, but still present in the form of this painting.
This carefully made guidance also tells a clear story how big problems products can create for the users and companies on service branch.
These information bits are examples of tacit knowledge, which would be useful if know, but is either difficult or considered less important to communicate. In modern world, consumers do not necessarily have time or will to start learning. -Experience should be readily available in full extent.
One task for service design is to find ways to communicate these service and company specific information bits, celebrate those and build a better brand and user experience through those.
-After all, you would like the customer to see your product as excellent as you see it, wouldn't you?
